First look at the new Nor’easter surf rods by Century

Hmm, not much interest in talking about new Super Surf from Lamiglas, huh? Is it maybe because no one even knew they were coming? Last year someone from Lamiglas asked me if I thought these new rod companies like CTS and Century are really going to affect their business or they are just flash in the pan. I told them what I honestly thought, that these new companies are operating on a “grass root level”. Meaning they are connecting with potential customers in person. Via demonstrations, on the beach, at seminars. By sponsoring just about every contest in the surf fishing world. I don’t know, I am not a marketing genius but it seems to me five years ago everyone fished Lami. Super Surf, GSB, Arra, you name it, but you had one of those. Not sure if that is the case these days.

Speaking of Lamiglas, has anyone on this blog bought their top of the line Infinity rod? Care to tell us what you think? I am yet to see one on the beach but then again , being that my body is falling apart I haven’t really been fishing as much as I would like. I have one that was sent to me last fall by Lamiglas but few weeks after that, they redesigned the rod by adding more straight to the tip after a demo at Paulie’s. Or at least I think that is what they did? I guess it’s one of a kind now…

Continuing with this week video series from The Fisherman Show and Seminar in Huntington, Century rods.

Here is a video we shot with Ryan White, exclusive USA distributor of Century Rods trough his company Advance Fishing USA. They have a new line of rods named Nor’easter that they unveiled at the Huntington show. Again, thanks go to Lou Caruso our rod guru for stepping in and doing the camera duties while Tommy was swamped with crowds around his table wanting new t-shirts

[youtube]http://youtu.be/bqnl8wt9A7Y[/youtube]

9 comments on “First look at the new Nor’easter surf rods by Century

  1. Steve Tag

    Lamiglas has to get back in the game via better customer service and warantee performance if they want to make i with this crowd.

    Reply
  2. BigJim

    All the rods are great I fish from the beach and I am going to get the new penn bailess reel as soon as it is available and will be looking for a rod but have to stay within a small budget so for a 160 reel I will have about 200 left for a rod does anyone have any suggestions this new setup will be an upgrade for me as I have been on the cheap and want to take the next step up I throw anything from small bucktails to larger bottle plugs help thanks guys

    Reply
  3. Mark M

    Ryan is one of the best rod builders around, a great fisherman & one hell of a nice guy. He has brought Century Rods to the forefront of the surfcasting market and they are an awesome rod have in your arsenal. I have been in the market for one , but am unsure of which blank best suites my needs which is the reason for my hesitation. I have been a dedicated Lami 1321m user and am interested in alternatives lately.

    The “grass roots” idea of these rod companies focused on feedback from guys working the surf will guarantee success for the future…especially among both shops and fishermen who seek specialized custom rods and niche products.

    Z, you’re right on about Lamiglas, they have lost their marketing edge, while continuing to producing top quality rods with newer models that don’t seem to reach the current needs of most surfcasters.

    The GSB line is the golden child and IMHO has carried them with the surfcasting crowd.

    I hope Lami finds the right formula for success, they are nice folks and Ken works hard as their marketing rep.

    Reply
  4. Douglas Yankauer

    To the “informed” writer of the following: Last year someone from Lamiglas asked me if I thought these new rod companies like CTS and Century are really going to affect their business or they are just flash in the pan. I told them what I honestly thought, that these new companies are operating on a “grass root level”. Meaning they are connecting with potential customers in person. Via demonstrations, on the beach, at seminars. By sponsoring just about every contest in the surf fishing world. I don’t know, I am not a marketing genius but it seems to me five years ago everyone fished Lami. Super Surf, GSB, Arra, you name it, but you had one of those. Not sure if that is the case these days.

    I would strongly suggest anyone inquiring about the history and story behind Century Fishing go to their website: http://www.century.gb.com/.

    The following is taken directly from the Century home page:

    1: We are in our fourth decade of investment in research and design purely focused on making the finest tackle.

    This is certainly some fly by night company.

    2: Century rods are used by World’s longest casters to seek out far horizons and by specialists who patrol the waterside with finesse and sensitivity.

    Century fishing rods OWN all the World Long Distance Casting Records… Enough said. There is NO OTHER ROD MANUFACTURER that can make this undisputed claim.. SORRY LAMIGLAS.

    3: Century – technology and craftsmanship … seeking the boundaries of performance.
    Our rods are manufactured in a state of the art factory based in the United Kingdom – equipped with the most up to date technology and machinery.

    Ryan White of Advanced Fishing have been the force behind bringing Century Fishing Rods to the United States market. Ryan has consulted with Century to develop a rod line to meet the specific needs of the United States surf angler. Luckily for all of us serious surf anglers who want the ultimate in fishing tools, Century has listened, and listened well.

    Reply

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