New issue and ICAST…Williamson Popper Pro

 Just a quick note before work, I will expand on this. New issue is up along with a new free App that you can download from either Google Play or Apple App store.And possibly the best cover ever. You can now zoom and pinch SJ on your tablet and view it offline. Tommy put some info on how to get the app inside the mag. Enjoy   Editor’s note…i like the idea of a single hook. Anyone has their plugs rigged up like this? Zeno   \ NEW WILLIAMSON® POPPER PRO CALLS ‘EM TO THE TOP \— D\esigned to mimic an injured baitfish breaking the water’s surface, the new Williamson Popper Pro features a cupped face and a versatile, pencil-style body perfectly suited for popping on top with both slash-and-stall and walk-the-dog retrieves. “The Popper Pro replicates the sounds that a frantic, injured baitfish makes as it kicks its way across the surface,” says George Poveromo, host of “George Poveromo’s World of Saltwater Fishing” TV show. “That commotion can be just the ticket to call fish up from the deep, or in from a distance, and trigger them to strike.” Poveromo ties on a Popper Pro when fishing both inshore and offshore. “That chugger is so universal it can be used for Snook and Tarpon as well as Dolphinfish (Mahi-Mahi), Tuna and Cobia,” he says. Precisely weighted for maximum casting distance, the Popper Pro features heavy-duty in-line VMC® hooks for optimum swimming action, point exposure and hook sets. It’s available in seven color patterns: Ayu, Black Purple Phantom, Bruised Purple, Blue Sardine, Dorado, Green Mackerel and Red Head Flash. The Popper Pro is available in two sturdy sizes, both built to withstand prolonged assault from aggressive pelagic gamefish. The smaller version is 5.125 inches long, weighs 1.25 ounces and features rugged stainless steel through-wire construction. The larger bait is 7 inches long, weighs 3.375 ounces and features stainless steel pin-and-swivel rigging. Born on the rugged south coast of Africa, Williamson makes lures for those who thrive on the challenge of finding and conquering the world’s largest fish. Hard-won knowledge and a sincere passion for offshore angling assure that there’s a Williamson lure to fill every spot in any saltwater spread. Call them to the top with the unique pop of the new Williamson Popper Pro. Suggested retail price: $12.99-14.99   An extremely versatile topwater lure ideal for targeting multiple gamefish species, the new Williamson Surface Pro calls up fish when worked both fast and slow. “Watching a fish explode on a topwater lure is one of the most exhilarating experiences you’ll ever have on the water,” says Williamson pro George Poveromo, host of “George Poveromo’s World of Saltwater Fishing” TV show. “The Williamson Surface Pro elicits those explosive surface strikes that we as anglers can’t get enough of.” Whether conditions call for a steady walk-the-dog retrieve, a rip-and-stop cadence, or a quick slashing retrieve, the Surface Pro delivers action to fit the bill. “When the bite’s really on, sometimes all you need to do is just hurl the lure out there and hang on,” Poveromo says. “But sometimes you have to experiment a little with your retrieve speed and style. The Surface Pro delivers enticing action when fished both fast and slow, so you can give the fish what they want.” Worked slowly but erratically, the Surface Pro resembles a “severely injured fish darting and slapping around on the top,” Poveromo explains. “Speed up your retrieve to mimic a bait fish that’s really scurrying, then try to pull out of there with a very fast retreat.” Poveromo ties on a Williamson Surface Pro to target Snook, Tarpon, Cobia, Tuna and schooling Dolphinfish (Mahi-Mahi). Anglers in the northeast can use it to target striped bass. “It’s a really universal type of lure,” he says. -more- Precisely weighted for maximum casting distance, the Surface Pro features heavy-duty in-line VMC® hooks for optimum swimming action, point exposure and hook set. It’s available in seven color patterns: Ayu, Black Purple Phantom, Bruised Purple, Blue Sardine, Dorado, Green Mackerel and Red Head Flash. The Surface Pro is available in two sturdy sizes, both built to withstand prolonged assault from aggressive pelagic gamefish. The smaller version is 5.125 inches long and weighs 1.625 ounces. The larger version is 7 inches long and weighs 3.5 ounces. Both sizes feature heavy-duty oval split rings and laser-cut plate hook hangers. Born on the rugged south coast of Africa, Williamson makes lures for those who thrive on the challenge of finding and conquering the world’s largest fish. Hard-won knowledge and a sincere passion for offshore angling assure that there’s a Williamson lure to fill every spot in any saltwater spread. The Williamson Surface Pro will become your new go-to bait to call fish to the top. Suggested retail price: $12.99-14.99 ###